Branding & Identity
Thirumala Hospital, founded in 2012, specializes in advanced ENT care. With global training in Endoscopic Sinus, Micro Ear, and Cochlear Implant Surgery, Dr. Babu brings 15+ years of expertise, ensuring cutting-edge treatments. The hospital is committed to excellence with thousands of successful surgeries.
Brief from the client:
Thirumala Hospital, a multi-specialty healthcare center, wanted a professional and elegant brand identity that clearly represented its expertise in various medical fields. The goal was to create a logo that symbolises trust, care, and medical excellence while maintaining a clean and sophisticated look.
Our Approach:
Innovid designed a logo featuring a bold red cross, a universal symbol of healthcare, paired with a doctor figure in the foreground, reinforcing the hospital’s dedication to expert medical care. A small red heart on the doctor’s white coat subtly conveyed compassion and patient-centric service. It highlighted their motto: A heart to share & care. The color palette was chosen to ensure clarity, professionalism, and a sense of trust.
Results Delivered:
The final logo effectively represents Thirumala Hospital as a multi-specialty institution, balancing professionalism with warmth. The strong yet elegant design enhances brand recognition and credibility, making the hospital’s identity clear and reassuring for patients seeking expert care.
Social Media Management
A content strategy was developed focusing on educational, promotional, and informational posts. The approach raised awareness about ENT health, shared success stories, and provided expert insights through engaging graphics, articles, and interactive Q&A sessions, driving organic engagement. This kept the hospital’s social media active and informative without relying on paid ads, leading to increased follower engagement, patient inquiries, and positioning the hospital as a trusted voice in ENT care.