Harshitha Reddy is one of Bangalore’s most creative makeup artists with a prestigious Professional Makeup Artist Certification. From turning your bridal photoshoots to transformative experiences, to the top-notch academy courses HRMSA does
it all.
Brief from the client:
- Position Harshitha as the best makeup artist in Bangalore
- Create consideration for their 12th batch of /makeup certification course
- Generate quality leads for their upcoming batch
Target Location
Yemalur + 10km
Our Approach:
- Developed a 45-day performance marketing strategy
- Detailed competitor research to develop audience persona
- Created multiple target audience to A/B test ad performance
- Created high engaging and appealing ad creatives
- Leverage Instagram, facebook and whatsapp as marketing channels
- Capture leads through different sources including whatsapp, phone calls & meta lead forms
Results Delivered:
- Reached more than 2.5L targeted audience gathering more than 6L impressions
- Gathered 65K engagement on the ad creatives regarding upcoming batch promotion
- The CTR for ads went as high as 4% and CPC went as low as ₹1.4
- Generated more than 800 quality leads helping the client achieve maximum capacity for their new batch
