What comes to your mind when you think of Instagram reels? Mmm… it's fun and engaging and has a story, some drama, a message, and a lot of entertainment. And well, you're right, these reels have all of these power factors packed in. Plus, it gives an influential stage and a much-needed voice to innovative creators, and thousands of influencers and brands to express what they love and excel at.
Introduced in 2020 as an Instagram feature, this 15 to 90-second video content helps you directly connect with your digital audience. Benefits? Positive impact on your engagement rates go high, your visibility and impact.
Now comes the most awaited question: how do you create reels that make your audience your followers? How do you capture their attention quickly and stop them from scrolling you? If you're struggling with questions like these, then stop, you're at the right place. Now, sit back, relax, and stay tuned as we give you some effective tips and tactics that help you create reels that are a “hit”.
Let's see how you can think outside the box and enhance your popularity.
Remember how Deepika in Om Shanti Om dramatically said, “Ek chutki Sindoor ki keemat tum kya jaano Ramesh babu?” Well, your plan is like your “ek chutki sindoor” here, it might look small, but it has a huge significance.
And wait! Now you do not have to be a complete Sherlock Holmes with your planning, but at least you should have a concept and answers to some basic questions in your mind. Questions like What's the story, the goal of your reel? How long is it going to be? What's going to be the speed? Will you use any other feature, and so on?
Who does not like to listen to a catchy story? And your Instagram audience is no different. Whether you're shooting a video showcasing your product features, behind-the-scenes, making your product, or anything related, there has to be a story. It can be anything: a story resonating with your brand’s vision about the making of the product or what benefits it could give to your audience.
Here are some quick questions that may help you out.
What is your reel about?
Is there any specific message?
Does your reel have a start, a middle, and an end?
What kind of emotion do you want your audience to feel?
Also, there might be times when you won't have answers to every question, and that's okay. But being clear is important, the better clarity you have, the better you tell your story.
Now, wait for a second and carefully think about a reel you last watched. What made you stop there and not scroll? You'll realize that there must have been some fun and creativity. And boom, it's exactly what is going to work for you as well.
With instant reels, you cannot keep posting similar kinds of copied content and expect it to blast. Instead, you have to create engaging content. What is the best way to do it? Try being original and authentic. Take chances, do what your competitors are not trying, and try exploring the untouched parts of your business.
If you've been using Instagram for some time, you'll know how quick reels are to catch on trends. Brands that are updated and adapt to these trends quickly get to enjoy a wider reach and audience.
To get a hold of ongoing trends, you can simply give some to Instagram or explore the reels tab to check out ongoing trending audios and videos, or you can also see what's trending on TikTok to follow accordingly.
Pro Tip: Consider using trendy audio from the Instagram library to quickly hop on the trends
And no matter what you're doing in your content, shooting a dance video, behind the scenes, or anything else, don't forget to make your reels a bit more content and informative. Making educational and thoughtful content is one of the best ways to catch the audience's eye.
Showcase your audience what you have to offer, teach them, and give that advice that isn't available anywhere else. The benefit of the same? You establish yourself as an expert or a leader in your business niche.
Furthermore, amidst all you do, don't forget to be consistent. Keep posting regularly and consistently, and you'll see the benefits. Innovid helps you with brand marketing using schedule posting, such as regular analytics to see what works best for you and expand your overall audience.
Be creative, be yourself, and flaunt your story.